Canada Select is an industry led, consumer sensitive rating program, developed for the purpose of providing the travelling public with a national consistent standard of quality within our accommodation designators.
What are the benefits of "Canada Select" to the Owner/Operator?
Provides an effective marketing tool: Extensive Advertising and Promotional Campaigns inform consumers of the Canada Select program. Star ratings are published, with the operators consent, in provincial tourism literature, providing participating properties international and domestic exposure as preferred properties. A new marketing strategy has been developed to further enhance consumer awareness of Canada Select properties. All Canada Select properties may use the Canada Select logo in its marketing and is provided Canada Select signage as part of the rating fee. Improves Industry Standards: Evaluation and rating of properties ensures and enhances minimum standards and stimulates improvements. Assists in the development of policy: An inventory of accommodations, coupled with research on market mix, assists industry and government in the development of policies and strategies to help industry grow.
"No surprise is the best surprise." Provides Accurate Information consistent from coast to coast, Canada Select's national rating standard provides reliable information to the travelling public on what to expect from a roofed accommodation.
How was Canada Select Developed?
Canada Select was developed after extensive consumer research into what was expected and considered important at various star levels and categories of accommodations.
As can be appreciated, comparing a hotel to a bed and breakfast would be like comparing apples and oranges. Current consumer research indicates that roofed accommodations should have distinct categories.
Each accommodation designator is comprised of properties having similar characteristics; however, actual facilities, amenities and services may vary.
The accommodation designators are: