Why Register?

1. An effective marketing tool

Extensive Advertising and Promotional Campaigns inform consumers of the "Canada Select" program. Star ratings are published, with the operators consent, in provincial tourism literature, providing participating properties international and domestic exposure as preferred properties. A new marketing strategy has been developed to further enhance consumer awareness of Canada Select properties. All Canada Select properties may use the Canada Select logo in its marketing and is provided Canada Select signage as part of the rating fee.

2. Improve Industry Standards

Evaluation and rating of properties ensures and enhances minimum standards and stimulates improvements.

3. Assist in the development of policy

An inventory of accommodations, coupled with research on market mix, assists industry and government in the development of policies and strategies to help industry grow.